Florapoint

Challenge

Joeri Perneel was invited by RetailDetail 2022 to present his brand new concept Florapoint where he wanted to introduce the public to the world of legal cannabis. He wanted to bring the new story in a creative way with the right professional image.

Solution

Together with Joeri, we developed the visual storyline for his keynote, "Cannabis from Seed to Shelf. This collaboration resulted in an immersive and engaging visual experience where Joeri inspired his audience from start to finish.

We not only looked after the content, but also at the power of visual branding which resulted in a informative, visually sophisticated, engaging and memorable story.