Challenge
Liqson was looking for a partner to fine-tune its sales pitch structurally with the right professional design. The sales pitch serves as a guideline during introductory talks with potential new customers.
Solution
We supported Liqson with the right sales structure, visualising their content in a professional way.
Relevant opener
to grab the attention
No, you don't start your sales pitch by talking about yourself, your company and your products.
However, you do look for what is relevant to your target audience so they keep listening intently throughout the total pitch. What are some shifts or trends in the world? Do you have a personal story or eye-opening statistic?
Challenges and/or problems
Solutions & Services
Visualise your collaboration
with customers
Thé most forgotten slide in a sales presentation: how do you exactly work with your customers. Don't assume that your 'clear' explanation is that obvious to your customers. Visualising the collaboration will lead leads faster to a (positive) decision.
At Liqson, we visualised the process by using colour to indicate where we expect customer action.
