Reynaers Aluminium

Event Keynote
PowerPoint

Challenge

BAU in Munich: one of the world’s biggest construction trade shows, where visitors hop from booth to booth with little time to spare. Reynaers Aluminium wanted keynotes in the demo zone of its booth that would stick, long after visitors had moved on. Content wasn’t the problem. Choosing was.

Solution

This wasn’t a slide design job. It was a strategic messaging project. So we took it on together with storytelling expert Stefanie Van Moen. From story to slides to speakers: three steps to two sharp keynotes.

First the story. Then the slides. Then the stage.

The story first
A keynote doesn’t start in PowerPoint. Together with Stefanie Van Moen, we pinned down the core of each story. What should the audience remember? What could go? We kept refining until every message had a clear place.
Then the visuals
With the story locked in, we turned the content into slides that support the speaker instead of replacing them. Every slide has one job: making the message stronger. No slides that repeat what the speaker is already saying.
Ready for the stage
Great slides mean nothing if the speaker doesn’t believe in them. So we trained the speakers to deliver their story with rhythm, energy and the confidence of someone who knows exactly where they’re heading.

Movement draws a crowd

At a trade show, a keynote doesn’t start when the speaker takes the stage. It starts with the visitor who happens to walk by.

So we created animated screens that announced the keynotes: which topics, which speakers, what time. Not a static poster, but visuals that stand out among hundreds of other booths.

That’s how we pulled visitors into the demo zone before the first slide even appeared.

Hold the attention

Getting visitors in is one thing. Getting them to stay is another.

So we built the keynotes around animations and transitions. Each message appears the moment the speaker brings it up, and every slide flows into the next. There’s always something to keep the eye busy.

The result: every slide became a reason to stay a little longer, even when the booth next door got louder.

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Nobody gets lost

At a trade show, people join your story whenever it suits them, often halfway through.

So we built a menu into the keynote that always shows where we are. For Reynaers, the three pillars of its ecosystem became three window panes. The active chapter lights up, the rest fades into the background.

Everyone knows where we are, even those who just walked in. Following the story became as easy as looking through a window.